Perhaps the only people in the world who are more loyal than Hyundai drivers are college football fans. In knowing this, Hyundai is now the presenting sponsor for "Thursday Night College Football Live" on ESPN, as well as for fifteen different college football teams. The overall gist of this new sponsorship initiative is to engage fans in every way possible, through on-site and on-air marketing.
This new focus on college football comes as a part of the Hyundai "Big Voices in Big Places" campaign, which aims to ensure that the brand is represented in the best way possible at some of the most high profile events today. This includes events like the Super Bowl and the Academy Awards.
"College football is all about tradition, loyalty and passionate fans, and no one appreciates that more than Hyundai," said Steve Shannon, Vice President, Marketing, Hyundai Motor America. "Hyundai owners love their cars, so it's no surprise that their support has pushed us to the top of consumer loyalty rankings."1
The specific teams that Hyundai will sponsor include Alabama, Arizona, Arkansas, Auburn, Cal, Florida, Florida State, Georgia, Georgia Tech, Ohio State, Oregon, Pittsburgh, South Carolina, Texas and Virginia Tech. As the teams' key sponsor, Hyundai will engage fans via on-site displays and ticket/merchandise giveaways at various games throughout with season, as well as through print, online, local media support, and on-air advertising during the teams' live broadcasts.
At Manly Hyundai, conveniently located at 2755 Corby Ave Santa Rosa, CA 95407, we still think the best way to learn more about your next vehicle is to browse our great selection of new Hyundai models online. Of course, you can also simply contact us online or by phone at (707) 545-7212 to arrange a test drive.
Source: 1 http://www.hyundainews.com/us/en-us/Media/PressRelease.aspx?mediaid=34104&title=hyundai-taps-passion-of-college-football-fans-with-season-long-marketing-campaign