Some automakers out there might be content with purchasing one or two 30-second ad spots for the Super Bowl, but Manly Hyundai knows that Hyundai isn't your average automaker. They went big like no other and bought not three or even four ad spots for the big game... They bought five.
Wait, wait, wait... five?! That's right, Super Bowl XLVI featured two pre-game, one pre-kick, and two more in-game ads from the South Korean automaker, and each one carried a different message regarding the company's lineup. For instance, some were aimed at distinguishing specific vehicles, such as the all-new 2012 Hyunda Veloster Turbo or the the 2012 Hyundai Genesis Coupe R-Spec. Meanwhile, the "All for One" ad spot featured over 200 real Hyundai employees humming the tune of "Gonna Fly Now" from Rocky.
"In developing this year's in-game creative, we recognized the brand has built a strong reputation for great value, fuel economy, warranty, safety and quality - all the rational attributes for buying a vehicle. Typically, Hyundai hasn't been top-of-mind with shoppers looking for performance and modern design - attributes that inspire an emotional connection," explains Steve, Shannon, vice president of Marketing, Hyundai Motor America. "However, the just-announced Veloster Turbo and restyled Genesis Coupe R-Spec supply the lineup with plenty of performance credentials for a youthful audience looking to complement great design and features with cars that are fun to drive."1
You can check out all of the ads on the Hyundai Youtube channel, just in case you missed any during the Big Game. Simply check out http://www.youtube.com/Hyundai.
More interested in getting some first-hand experience than you are in watching Super Bowl ads? Come check out the new Hyundai lineup that Manly Hyundai carries at 2755 Corby Ave Santa Rosa, CA 95407 today!